NCL Canyon Chapter — Ticktocker® Communications Toolkit 2026–27
National Charity League, Inc. · Canyon Chapter
Ticktocker® Communications Toolkit
Social Media Chairs · 2026 – 2027
Saddle Up for Service
This Guide is For You

You were selected as your class's Social Media Chair because someone on this chapter's leadership team saw something in you. This toolkit is designed to make sure you know exactly what your role asks of you, how to do it well, and how to use this year to build something that actually matters to you — and leaves a mark on Canyon Chapter.

VP Communications: Natalie Lueders · nklueders@gmail.com For Ticktocker® Social Media Chairs · Season 2026–2027
NCL Canyon · Ticktocker® Communications Toolkit 2026–27
Welcome from Natalie
A Note from Your VP of Communications

Dear Ticktocker® Social Media Chair,

Someone on our chapter leadership team put your name on this list. That doesn't happen by accident. They saw something in you — a sense of creativity, responsibility, or a way of showing up — and decided you were the right person for this role. I hope this year gives you the chance to find out what they saw.

Here is what I want you to know going in: this role is real. The photos you take, the captions you write, and the ideas you bring to this team will shape how your class is remembered in Canyon Chapter. That archive lives long after your Ticktocker years end. It matters.

I also want to be honest with you about what this year asks. There are rules in this role that are non-negotiable — about privacy, about safety, about what goes public and what doesn't. They exist to protect every girl in this chapter, including you and your classmates. Once you understand why those rules exist, I think you will feel the same way about them that I do.

Beyond the expectations, I want to hear from you. If you have an idea for a series, a post, a way of doing something differently — bring it to me. I mean that. You know your class better than anyone on the VP team does. Your perspective is genuinely useful, and I will take it seriously.

This year, I am committed to giving you real feedback, real support, and real credit for the work you do. You are part of this communications team. We will treat you that way.

I am glad you are here. Let's make it a great year.

Natalie Lueders
VP Communications · NCL Canyon Chapter · Class of 2031
💬 Open door, all year. Natalie's contact is on the cover of this guide. Cheri Quigley (VP Comms Assistant) is also available for questions, deadline tracking, and coordination. You are never on your own in this role.
NCL Canyon Chapter · Ticktocker® Communications Toolkit 2026–27 Page 2
NCL Canyon · Ticktocker® Communications Toolkit 2026–27
Your Role, Crystal Clear
Your Role, Crystal Clear

This section tells you exactly what you own, what you do not own, and why the boundaries exist. There is no guessing in this role. Clear expectations mean fewer mistakes and more confidence.

What You Own
  • 📸
    Photos and video at your class events. You are the eyes of your class. Capture what happens — service in action, the real moments, not just posed shots.
  • ✏️
    Caption drafts for class-specific content. Write the first draft. Use the formula in this guide. Submit it for review. Your voice matters in that draft.
  • 📅
    Meeting deadlines. Content submitted late is content that doesn't get posted. Your class is counting on you to stay on schedule.
  • 💬
    Being responsive. When Natalie or Cheri reaches out, reply within 24 hours. This keeps the whole team moving.
  • 💡
    Bringing your ideas. You know your class. Use the pitch process in this guide to share what you think we should do differently or better.
  • 🤝
    Your class communication bridge. You are the point of contact between your class and the VP Comms team. Relay what you hear. Speak up if something isn't working.
What You Do Not Own
  • Posting directly to chapter social accounts. All posts go through Natalie and Carey. This never changes, for anyone on the team.
    Why: One post with the wrong information can compromise member safety. The approval step protects everyone.
  • Sharing classmate names, event times, or locations publicly. Not in captions, not in stories, not in comments.
    Why: Our safety policy exists to protect minors. No exceptions, ever.
  • Editing content after Natalie has approved it. The approved version is the version that gets posted. Changes after approval restart the process.
    Why: Consistency and accuracy. What Natalie approved is what represents the chapter.
  • Committing the chapter to anything without VP approval. If someone asks you if Canyon Chapter can participate in something, your answer is "let me check with our VP Communications."
    Why: Chapter commitments are made by chapter leadership, not individual members.
The boundaries are not about trust. Every limitation in this role exists to protect the girls in this chapter. Once you understand that, these rules stop feeling like restrictions and start feeling like something worth defending. The best Ticktocker® chairs we have seen are the ones who protect these standards more fiercely than anyone.
Your Commitment for the Season
  • I will follow all 7 social media safety rules without exception
  • I will submit content for approval before any deadline
  • I will respond to VP Comms team within 24 hours
  • I will never post to chapter accounts directly
  • I will bring my ideas and speak up when I have something to add
  • I will show up for my class and represent them well
NCL Canyon Chapter · Ticktocker® Communications Toolkit 2026–27 Page 3
NCL Canyon · Ticktocker® Communications Toolkit 2026–27
How Content Gets Approved
How Content Gets Approved

Every piece of content you submit follows the same path. Learn this workflow and you will never be unsure about what to do next. The goal is to get your work approved quickly, posted on time, and looking great.

The 6-Step Workflow
  • 1
    Capture
    Take photos or video at your class event. Aim for 10–20 good shots. Natural moments over posed ones.
    You
  • 2
    Select + Draft
    Choose your 3–5 best photos. Write a caption draft using the formula on page 9. Check for safety rules violations.
    You
  • 3
    Safety Self-Check
    Before submitting: no member names, no event location, no specific times, no close-up faces without awareness. If you are unsure, cut it out.
    You
  • 4
    Submit to Drive
    Upload photos and your caption draft to the shared Google Drive folder: 2026 Review Queue / Event Kits and Announcements. Label the file clearly with your class and event name.
    You
  • 5
    Natalie Reviews
    Natalie reviews all submitted content. Turnaround target is 48 hours. She may approve as-is, request edits, or ask a question. You will hear back.
    Natalie
  • 6
    Carey Schedules
    Once approved, Carey schedules the post. You will see it when it goes live. If you notice anything wrong after posting, contact Natalie immediately.
    Carey
Turnaround Timing
  • Event recap:Submit within 48 hours of the event
  • Natalie review:48-hour target from submission
  • Pre-event:Submit 5 days before post date
  • Edit request:Revise and resubmit within 24 hours
What Good Feedback Looks Like

When Natalie reviews your work, she may say:

  • Approved — your draft goes to Carey as-is
  • Edit requested — specific feedback, you revise and resubmit
  • ?
    Question — Natalie needs a detail before approving

Edit requests are not rejections. They are the normal part of any communications process. Good writers revise.

📁 Label your files clearly. Use this format: Class2028_ThanksgivingService_Oct2026. Files without clear labels slow down the review process for everyone.
NCL Canyon Chapter · Ticktocker® Communications Toolkit 2026–27 Page 4
NCL Canyon · Ticktocker® Communications Toolkit 2026–27
Your Voice in Strategy
Your Voice in Strategy

You are not just a content submitter. You are the closest person on this team to your class — their interests, their energy, what actually lands with them on social media. That knowledge is valuable to the VP Communications team, and we want to hear it.

Ways to Contribute to Strategy
  • 💡
    Monthly check-in. Natalie or Cheri will reach out once a month to ask how things are going, what's working, and what you're hearing from your class. Come prepared with at least one observation.
  • 📝
    Pitch an original series. If you have an idea for a recurring content series — a video format, a photo series, a type of post you think would connect — use the Pitch Form on this page to submit it to Natalie.
  • 🎯
    Feedback on what's landing. You see how your classmates respond to chapter content. If something is getting a lot of conversation — or nobody cares — tell us. That insight shapes what we do next.
  • 🤝
    Mentor the next chair. If you are not graduating at the end of this year, consider helping train your replacement. A strong handoff keeps the quality high for your class for years to come.
Project Pitch Form

Have an idea? Fill this out and submit it to Natalie. She will review every pitch and respond within one week.

Your Name + Class
What is the idea?
Which platforms?
Instagram
TikTok
Facebook
Other
How often would you post?
What would you need from the team?
How would we know if it worked?
Submit Your Pitch Here
https://docs.google.com/forms/d/e/1FAIpQLSd0JMMuj7dWzCeiTClQoreOQEJVHjZcbIOtTrgQl53qZICT7A/viewform
No idea is too small to pitch. All submissions get a response within one week.
🎙 No idea is too small to pitch. Some of the best social content ideas come from the people closest to the audience — and that is you. If you pitch something and it does not get approved this time, ask why. That feedback makes your next pitch stronger.
NCL Canyon Chapter · Ticktocker® Communications Toolkit 2026–27 Page 5
NCL Canyon · Ticktocker® Communications Toolkit 2026–27
Your Legacy
Your Legacy

The content this chapter creates lives in our Drive archive long after any individual year ends. Future VPs reference it. New members look at it. What you build this year becomes part of the chapter's story. You have the chance to leave something behind that is genuinely yours.

Below are four legacy tracks. You choose one — or propose your own. Talk it through with Natalie in your first check-in.

📷
Track A: Visual Story
A photo series across the full season
You build a consistent visual story for your class across the entire year. Every service event gets captured with the same framing, the same eye, the same intentional approach. At year-end, it becomes a cohesive archive of everything your class did — the kind of thing people look back at years from now and feel proud of.

What it takes: Showing up to class events with your phone ready. Developing a visual style early and sticking to it. Submitting regularly throughout the year.
✍️
Track B: Written Reflection
Your class's story in your own words
At the end of the season, you write a short piece (200–300 words) about your class's year. What you did. What it meant. What it felt like. It goes into the Drive archive and may be shared in chapter communications as a reflection piece.

What it takes: Paying attention throughout the year. Keeping notes on the moments that mattered. Setting aside time in April or May to write something real.
🎬
Track C: Original Series
A content series you pitch and lead
Pitch an original recurring content series to Natalie. If approved, it runs under your name in the internal team records. You lead it, produce it, and see it through. Examples: a "60 Seconds of Service" Reel series, a weekly philanthropy spotlight format, a behind-the-scenes class series.

What it takes: A strong pitch, a clear format, and the follow-through to produce it consistently. Use the Pitch Form on page 5.
🤝
Track D: Mentor the Next Chair
Leadership that outlasts your tenure
If you are not graduating at the end of this year, commit to training the next person in your role. A real handoff — not just a file dump. You spend time with them before the season ends, walk them through what you learned, and set them up to do it better than you did.

What it takes: Intentionality. Keeping notes on your process all year so you have something real to pass on. And a genuine investment in the girl coming after you.
🌟 Your legacy does not have to fit one of these tracks. If you have a different idea for how you want to leave your mark on Canyon Chapter, bring it to Natalie in your first check-in. The goal is for this year to mean something beyond just showing up.
📌 Year-end legacy post. Every Ticktocker® Social Media Chair will be featured in a year-end legacy post that highlights what their class contributed to the chapter's communications this season. Your work will be seen and recognized.
NCL Canyon Chapter · Ticktocker® Communications Toolkit 2026–27 Page 6
NCL Canyon · Ticktocker® Communications Toolkit 2026–27
Mentorship and Growth
Mentorship and Growth

This role is a leadership development opportunity, not just a task. By the end of the year, you will have built real skills in content strategy, brand voice, team communication, and professional workflow. These transfer directly to future leadership roles — in NCL, in school, and beyond.

NL
Natalie Lueders
VP Communications
  • Honest, specific feedback on your work
  • Monthly check-in touchpoint
  • Pitch review within one week
  • Credit and recognition for strong contributions
  • Advocacy for your ideas with the broader team
CQ
Cheri Quigley
VP Comms Assistant
  • Deadline tracking and reminders
  • Day-to-day coordination questions
  • Help navigating the Drive workflow
  • Event schedule and calendar updates
  • Point of contact when Natalie is unavailable
CG
Carey Gibbs-Hammill
Social Media / Video
  • Canva template guidance
  • Photo editing and graphic support
  • Scheduling and platform expertise
  • TikTok and Reels format advice
  • Best practices for visual storytelling
Skills You Will Build This Year
  • 📢
    Content strategy. How to plan, create, and execute social content with purpose and consistency.
  • ✍️
    Brand voice. How to write in a tone that represents an organization — not just yourself.
  • 📅
    Deadline management. Working within a production workflow where your output affects the rest of the team.
  • 🔍
    Audience awareness. Understanding who you are writing for and how to reach them.
  • 💬
    Professional communication. Responding promptly, clearly, and constructively in a team environment.
How We Recognize Great Work
  • 🌟
    Year-end legacy post. Every chair is featured in a chapter-wide recognition post at season's end.
  • 📋
    Internal team credit. Approved pitches and strong contributions are logged with your name in the team archive.
  • 💬
    Direct feedback. Natalie will tell you specifically what you did well — not just what needs improvement.
  • 🤝
    Leadership reference. If you do strong work, Natalie is glad to serve as a reference for future leadership opportunities within NCL.
  • 📈
    More responsibility. Chairs who demonstrate strong judgment are offered expanded opportunities mid-year.
NCL Canyon Chapter · Ticktocker® Communications Toolkit 2026–27 Page 7
NCL Canyon · Ticktocker® Communications Toolkit 2026–27
Class Reference + Contacts
Class Reference + Contacts

All Ticktocker® Social Media Chairs for the 2026–2027 season. Know who your peers are — you are part of a team across all six classes.

Before distributing this toolkit: Confirm the Class of 2028 and Class of 2029 assignments with Robin Dudnick (VP Ticktockers). Some entries may be Graduate Leadership Advisors (adult volunteers), not Ticktocker chairs. Rows marked Verify need confirmation first.
Class Social Media Chair(s) Note Status
Class of 2027 Stephanie Rue* Senior year — Legacy Track D (mentoring next chair) is especially meaningful for this class Graduating
Class of 2028 Sarah Tate · Katie Fennimore
GLA-managed — Robin to confirm TT chair(s)
This class is coordinated through Graduate Leadership Advisors (adult volunteers), not a student Ticktocker chair. Check with Robin Dudnick before distributing this toolkit to this group. Verify
Class of 2029 Leanne Heslop · Alexis Braun · Beth Henderson
Confirm: TT chairs or GLAs?
Three-person team listed — verify with Robin Dudnick whether these are Ticktocker chairs or GLA advisors before distributing Verify
Class of 2030 Kylene Sherer
Class of 2031 Annie Baker · Katie Hock · Yuko Porter Three-person team — strong opportunity to co-lead an original series together
Class of 2032 Emily Civita · Tammy Roland · Nicole Hollins Newest class — great opportunity for a "first year" visual story series
👥 You are not alone in this. Reach out to the other Ticktocker® chairs when you have questions, want to compare notes, or want to collaborate on a multi-class project. Natalie will facilitate connections where it makes sense.

Key Contacts for Ticktocker® Chairs

VP Communications Team
  • VP CommsNatalie Lueders · nklueders@gmail.com
  • Asst. VPCheri Quigley · First contact for deadlines and workflow
  • Social/VideoCarey Gibbs-Hammill · Design, scheduling, platform questions
  • PR/SocialAmy Jacobs + Kandyce Earley · Caption review and writing support
Other Key Chapter Contacts
  • PresidentCynda Ontiveros · Chapter leadership questions
  • VP TicktockersRobin Dudnick · Your class-level chapter point of contact
  • VP PhilanthropyKellie Davidson · Partner info for philanthropy content
  • NCL National PRpublicrelations@nclonline.org · National-level questions only
NCL Canyon Chapter · Ticktocker® Communications Toolkit 2026–27 Page 8
NCL Canyon · Ticktocker® Communications Toolkit 2026–27
Quick Reference
Quick Reference Card

Tear this page out (or screenshot it) and keep it somewhere you will actually see it. These are the things you need to know cold.

7 Safety Rules — Memorize These
  • Never use member names on public posts
  • Never include event locations or addresses
  • Never include specific event times
  • Event reminders must be vague: "check your NCL app"
  • Philanthropies MAY be named by name — freely
  • Never feature the same family or class repeatedly
  • No close-up faces without member awareness
Caption Formula
HOOK An opening line that makes someone stop scrolling. Specific and real, not generic.
BODY What happened, why it matters, what you want people to feel. 2–3 sentences.
CTA Always: "Members: check your NCL app for details!" (for pre-event content)
TAGS #saddleupforservice #nclinccanyon + 3–5 event-specific
Keep total hashtags to 5–10. Never tag individual members.
Submission Checklist
  • Photos selected (3–5 best from the event)
  • Caption drafted using the formula above
  • All 7 safety rules self-checked
  • File named correctly (Class_Event_Month)
  • Uploaded to Drive: 2026 Review Queue / Event Kits
  • Notified Natalie or Cheri that it's ready
  • Submitted at least 5 days before post date
Standard Hashtags
#saddleupforservice
#nclinccanyon
#nclonline
#ncl
#nationalcharityleague

Use all five on every post. Add event-specific tags below (examples: #radcamp, #classof2027, #motherdaughter, #seniorrecognition).

🎯 One thing to remember above everything else: Your role exists to tell the story of your class in a way that makes Canyon Chapter proud. Every caption you write, every photo you select, every idea you pitch is part of that story. Take it seriously — and enjoy it.
Ticktocker® Social Media Chair Acknowledgment
I have read this toolkit, understand my role and responsibilities, and commit to representing my class and Canyon Chapter with care.
Signature + Class
NCL Canyon Chapter · Ticktocker® Communications Toolkit 2026–27 Page 9