NCL Canyon Chapter — Social Media Calendar 2026–27
National Charity League, Inc. · Canyon Chapter
Social Media Calendar
2026 – 2027 Season
Saddle Up for Service
12
Months of planned content
5
Platforms covered
4
Content pillars
8
Major events to cover
VP Communications: Natalie Lueders Social: @nclinccanyon · @ncl.canyon.chapter For Internal Team Use · Season 2026–2027
NCL Canyon · Social Media Calendar 2026–27
How to Use This Calendar

How to Use This Calendar

This calendar maps the full year of content across all platforms. Use the Year at a Glance to see the big picture, then pull the monthly detail page when you are actively planning 3–4 weeks ahead. All content goes through the standard approval workflow before posting.

Content Pillars
Inspire
Mission moments, M/D bond stories, philanthropy impact
Inform
Vague event reminders, chapter updates, app CTAs
Celebrate
Event recaps, service milestones, community spotlights, member birthdays
✎ TO DO: Research how other chapters handle Ticktocker birthday posts. NCL provides a Canva birthday template — confirm usage guidelines, consent process, and whether Patronesses are included before building this into the monthly rhythm.
Recruit
New member content, "Why NCL," M/D testimonials (Jan–Apr)
Platform Posting Frequency
IG
Instagram
3–4x/week during active months · 2x/week summer
TT
TikTok
2–3x/week · Maximize during recruitment (Jan–Mar)
FB
Facebook
2x/week · Share event recaps + community content
EM
Email
1–2x/month · Major announcements and event reminders only
APP
NCL App
As needed · Event details, location, times (members only)
Approval Workflow (Every Post)
  • 1
    Draft — Amy, Kandyce, or assigned team member writes caption and selects or designs graphic
  • 2
    Safety check — Cheri or drafter confirms no names, times, or locations in public content
  • 3
    Natalie approves — all content reviewed before it goes to Carey for scheduling
  • 4
    Carey schedules — posts go into Canva scheduling tool or posted directly
  • 5
    Archive — all approved content saved to Drive under Event Kits and Announcements
Activity Level Key (Year at a Glance)

The swimlane shows how active each content stream is per month. Use it to balance the team's workload and avoid gaps.

Peak — high output, major event or campaign active
Active — regular posting, standard schedule
Light — minimal posting, maintenance only
Off — stream not active this month
NCL National Resources — Discuss with Social Team

Available Canva Templates (edit at NCLCanyon@nclonline.org)

  • Birthday Celebration — lists multiple names on one card; designed as a monthly batch post, not individual shoutouts. Decide: Ticktockers only or include Patronesses? Which month to launch?
  • New Member Spotlight — first name, last name, class, short bio. Requires signed Photo Release & Consent Form before posting. Decide: cadence and who collects forms.
  • Senior Spotlight — same format, Class of 2027 priority. Good for spring recognition season.
  • In the News — member or chapter press mentions. Decide: how do we surface newsworthy moments to Carey/Amy/Kandyce?
  • Award Recipient — for philanthropy or leadership awards. Plan ahead for Kickoff and year-end recognition.
  • Guest/Event Speaker — introduce speakers ahead of events. Tie to Event Invite template.
  • Event Invite — reminder graphic; note NCL safety rules: no location, no specific times on public posts.

NCL National Videos (downloadable from Vimeo, post to Instagram/TikTok)

  • "How NCL is Making a Difference" (01:27)
  • "How Has NCL Impacted Your Life?" (01:00)
  • "Why Join NCL?" (00:46)
  • "Why We Love NCL" (01:18)

Strategic timing: schedule during recruitment season (Jan–Apr). Caption with chapter membership email + #joinNCL. Can also be shared via email link without downloading.

Free Content: Re-post from NCL Inc.

NCL Inc. posts consistently to their national accounts. Chapters can re-post directly — zero production effort. Assign Carey/TT SM Coordinator to monitor and re-share relevant national posts weekly.

Chapter-Branded Templates (Beyond Social)

Not all social-facing, but important for the full comms toolkit. Access all via NCLCanyon@nclonline.org Canva account.

  • Chapter Newsletters — 6 Canva templates. Assign to Lien for website; use for monthly member email. Discuss: which template fits our voice?
  • Header/Banner Images — for emails, newsletters, website. Ready to customize with our theme.
  • Chapter PowerPoint / Google Slides — branded deck for board presentations, Kickoff, training.
  • Zoom Backgrounds — 1280x720 PNG, branded. Share with team for virtual meetings.
  • Membership Drive Flyer — 8.5x11 Canva, two options. Print + digital. Schedule for Jan–Mar.
  • Name Tags — 2.5x1.25 Canva. Print at chapter events.
  • Chapter Awards (MERCI Award) — 11x8.5 Canva; use Bulk Create to generate all award certificates at once. Discuss: which awards do we give and when?
  • Business Cards — 3.5x2, recommend professional printer. Good for board members and VP.
  • Note Cards — 4x6 Canva; thank-you and greeting cards. Also available through NCL Marketplace.
  • LinkedIn Templates — 1200x1200 Canva. Follow NCL guidelines for captions. Discuss: do we post to LinkedIn or focus on Instagram/TikTok only?
  • Chapter Envelope + Stationery — Word DOCX downloads. For formal chapter correspondence.

Key Requirements (NCL Policy)

  • Photo Release & Consent Form required before any member photo is posted publicly.
  • Page name must match chapter's official corporation name.
  • Username format: @NCLincCanyonChapter (confirm this matches our current handle).
  • Always include #NationalCharityLeagueInc on applicable posts.

Canva Training Videos (NCL Official)

Watch in order before your first template session.

Original NCL Canva Training

Updated Tutorial — Jan 2026

Bulk Create — Generate Content at Scale

Key for awards, birthday batch posts, spotlights — create 12 months of birthday cards at once from a spreadsheet. Discuss with social team: build the Birthday + Spotlight batch workflow at Kickoff each year.

Plan 3–4 weeks ahead. Pull the monthly detail page at the start of each month, assign the week beats to your team, and have all drafts to Natalie for approval at least 5 business days before the intended post date.
NCL Canyon Chapter · Social Media Calendar 2026–27 Page 2
NCL Canyon · Social Media Calendar 2026–27
Year at a Glance

Year at a Glance

Content activity across all streams, June 2026 through May 2027. Plan team bandwidth and content volume around the peak months.

JUN
JUL
AUG
SEP
OCT
NOV
DEC
JAN
FEB
MAR
APR
MAY
Key Events
Kickoff
June 7
Phil.
Launch
Thankful
Event
Holiday
Celeb.
Recruit
Begins
Tea +
Senior
Year-End
Celeb.
Events & Announcements
PEAK
light
active
active
PEAK
light
PEAK
light
light
light
PEAK
PEAK
Philanthropy Spotlights
active
active
active
PEAK
active
active
light
light
light
light
light
active
Recruitment Campaign
off
off
off
off
off
off
prep
PEAK
PEAK
PEAK
active
off
Brand & Community
active
PEAK
PEAK
active
active
active
active
light
light
active
active
active
Email Campaigns
off
Events
Philanthropy
Recruitment
Brand/Community
Email
📌 Heaviest months for the Comms team: April and May. April has three major events (New Member Welcome, M/D Tea, Senior Recognition) plus the close of recruitment. Start planning April content in late February so nothing is rushed.
📱 Recruitment (Jan–Mar) means maximum TikTok. This is the primary discovery platform for prospective families. Carey should plan 3 TikToks per week during this window and prioritize Reels on Instagram as well.
NCL Canyon Chapter · Social Media Calendar 2026–27 Page 3 · Year at a Glance
NCL Canyon · Social Media Calendar 2026–27
June · July 2026
June
2026
Summer · Season Opener
Inspire Celebrate
Major Event
Season Kickoff — June 7 · RAD Camp Snack Drive at Kickoff
WK 1 Kickoff save-the-date email + season theme reveal graphic on Instagram Carey / Maria
WK 2 RAD Camp snack drive posts (Tues + Fri) · NUT FREE reminder included Amy / Carey
WK 3 Kickoff reminder post (safety-compliant, no times/location) + NCL app update Carey / Maria
WK 4 Post-kickoff recap photos + RAD Camp thank-you post Carey / all
Platform Priority
IG FB EMAIL APP
IG: 3x/wk · FB: 2x/wk · TT: 1 intro Reel · Email: 2 (save-the-date + reminder)
New season energy. Make the theme reveal strong — this sets the tone for the whole year.
July
2026
Summer · Engagement
Inspire
WK 1 Philanthropy partner spotlight #1 — introduce a Canyon partner, their mission, why we serve them Amy / Carey
WK 2 M/D bond content — inspiring, warm, no event specifics. Community feeling. Kandyce / Carey
WK 3 Philanthropy partner spotlight #2 Amy / Carey
WK 4 Western/theme content or "coming up this fall" teaser to keep momentum Kandyce / Carey
Platform Priority
IG TT
IG: 2–3x/wk · TT: 2x/wk (Reels for reach) · FB: 1x/wk · No email this month
Lighter schedule. Focus on reach and keeping the community warm over summer.
NCL Canyon Chapter · Social Media Calendar 2026–27 Page 4 · June + July 2026
NCL Canyon · Social Media Calendar 2026–27
August · September 2026
August
2026
Summer · Season Prep
Inform Inspire
WK 1 Philanthropy partner spotlight #3 + "a busy fall is coming" preview content Amy / Carey
WK 2 Philanthropy partner spotlight #4 Kandyce / Carey
WK 3 Chapter calendar preview email to all members · NCL app fall calendar updated Maria / Natalie
WK 4 Back-to-service content · Get the team ready for the September ramp-up Kandyce / Carey
Platform Priority
IG EMAIL APP
IG: 2–3x/wk · 1 chapter preview email · App: update fall calendar
Transition month. Wrap up summer and build anticipation for a full fall schedule.
September
2026
Fall · Service Season
Inspire Celebrate
Major Event
Philanthropy Season Launch / Philanthropy Fair · Coordinate with Kellie Davidson (VP Philanthropy)
WK 1 Philanthropy spotlight series relaunches — partner #5, mission focus, weekly cadence begins Amy / Carey
WK 2 Philanthropy Fair announcement email + Instagram post Amy / Maria
WK 3 Partner spotlight + Fair reminder post (safety-compliant) Kandyce / Carey
WK 4 Philanthropy Fair recap + "service season is in session" content Carey / Kandyce
Platform Priority
IG TT FB EMAIL
IG: 3–4x/wk · TT: 2x/wk · FB: 2x/wk · Email: 2 (announcement + reminder)
Full schedule resumes. Lead with purpose and mission. This month sets the service tone for fall.
NCL Canyon Chapter · Social Media Calendar 2026–27 Page 5 · August + September 2026
NCL Canyon · Social Media Calendar 2026–27
October · November 2026
October
2026
Fall · Thankfulness
Celebrate Inspire
Major Event
Thankful Event · Chair: Andrea Clark (Class of 2031) · Contact her 6 weeks out to confirm date
WK 1 Gratitude/thankfulness teaser content + philanthropy spotlight Kandyce / Carey
WK 2 Thankful Event announcement email to all members Amy / Maria
WK 3 Thankful Event reminder post (no times/location) + NCL app update Carey / Maria
WK 4 Thankful Event recap photos + gratitude content Carey / Kandyce
Platform Priority
IG FB EMAIL
IG: 3x/wk · FB: 2x/wk · Email: 1 (event announcement) · App: 1 reminder
Gratitude and community. Coordinate all content with Andrea Clark well in advance.
November
2026
Fall · Reflection
Inspire Celebrate
WK 1 Fall service impact highlights — what Canyon Chapter has done so far this season Kandyce / Carey
WK 2 Philanthropy spotlight + season-in-progress milestone content Amy / Carey
WK 3 Thanksgiving community content (lighter week — keep it warm and simple) Kandyce / Carey
WK 4 Year-in-review content series begins (Week 1 of 4) + looking ahead to December Amy / Carey
Platform Priority
IG FB
IG: 2–3x/wk · FB: 2x/wk · Lighter Thanksgiving week · No email this month
Reflection and impact. Start the year-in-review series in Week 4 so it flows naturally into December.
NCL Canyon Chapter · Social Media Calendar 2026–27 Page 6 · October + November 2026
NCL Canyon · Social Media Calendar 2026–27
December 2026 · January 2027
December
2026
Winter · Celebration
Celebrate Inspire
Major Event
Holiday Celebration · Date TBD — confirm with event chair. Year-in-review series runs all month.
WK 1 Year-in-review Week 2 of 4 — seasonal highlight from fall Kandyce / Carey
WK 2 Holiday Celebration announcement email + teaser post Amy / Maria
WK 3 Holiday Celebration reminder (safety-compliant) + holiday greetings post Carey / Kandyce
WK 4 Holiday recap photos + Happy New Year post from Canyon Chapter Carey / all
Platform Priority
IG TT FB EMAIL
IG: 3x/wk · FB: 2x/wk · TT: 2x/wk · Email: 2 (announcement + recap)
Warm and celebratory all month. Holiday content performs well — keep it genuine.
January
2027
Recruit · Campaign Launch
Recruit Inspire
Recruitment Season Begins
"Why NCL" campaign launches. Coordinate with President Cynda Ontiveros on any recruitment events.
WK 1 "Why NCL" campaign launches on Instagram + TikTok. Mission, pillars, M/D bond. Amy / Carey
WK 2 Anonymized member testimonials — "what NCL gave our family" style content Kandyce / Carey
WK 3 Recruitment event announcement email (if applicable) · Coordinate with Cynda Amy / Maria
WK 4 M/D bond content + "why Canyon Chapter" angle for prospective families Kandyce / Carey
Platform Priority
IG TT FB EMAIL
IG: 4x/wk · TT: 3x/wk · FB: 2x/wk · Email: 1–2 (recruitment focused)
Maximize TikTok. This is the primary discovery platform for prospective families. Go wide.
NCL Canyon Chapter · Social Media Calendar 2026–27 Page 7 · December 2026 + January 2027
NCL Canyon · Social Media Calendar 2026–27
February · March 2027
February
2027
Recruit · M/D Bond
Recruit Inspire
WK 1 Valentine's M/D content — warm, bond-focused. Natural recruitment moment. Kandyce / Carey
WK 2 Member testimonials continued (anonymized) · Keep the campaign fresh Amy / Carey
WK 3 Philanthropy impact content — show prospective families what they'd be part of Kandyce / Carey
WK 4 Recruitment process FAQ content · How do you join? What does membership look like? Amy / Carey
Platform Priority
IG TT FB
IG: 3–4x/wk · TT: 3x/wk · FB: 2x/wk · No email unless event announcement needed
Valentine's + recruitment is a natural combo. Keep the M/D bond front and center.
March
2027
Recruit · Final Push
Recruit
WK 1 Philanthropy impact content — this is what Canyon Chapter does, and you can be part of it Amy / Carey
WK 2 Recruitment deadline or process content (coordinate with Cynda on timing) Kandyce / Maria
WK 3 Canyon Chapter community showcase — service, leadership, friendship, fun Carey / Kandyce
WK 4 Final recruitment push + new member anticipation content Amy / Carey
Platform Priority
IG TT FB EMAIL
IG: 3–4x/wk · TT: 3x/wk · FB: 2x/wk · Email: 1 (if deadline reminder needed)
Keep the energy up on TikTok through the end of the month. This is the last chance to reach new families.
NCL Canyon Chapter · Social Media Calendar 2026–27 Page 8 · February + March 2027
NCL Canyon · Social Media Calendar 2026–27
April · May 2027
April
2027
Spring · Milestone Month
Celebrate Recruit Inspire
Three Major Events This Month
New Member Welcome · M/D Tea (Kim Diaz) · Senior Recognition (Class of 2027). Start planning in late February.
WK 1 New member welcome posts (general, no names) · Start senior spotlight series final week Kandyce / Carey
WK 2 M/D Tea announcement email + Instagram post · Senior tribute content continues Amy / Maria / Carey
WK 3 M/D Tea reminder (safety-compliant) + final senior tribute post (Class of 2027 collectively) Kandyce / Carey
WK 4 M/D Tea recap + Senior Recognition recap photos · Busiest posting week of the year Carey / all team
Platform Priority
IG TT FB EMAIL APP
IG: 4x/wk · TT: 3x/wk · FB: 3x/wk · Email: 3 · App: all event details
Busiest month of the year. All content needs extra lead time. Nothing gets rushed in April.
May
2027
Spring · Season Wrap
Celebrate Inspire
Major Event
Year-End Celebration · Coordinate with President Cynda Ontiveros. Confirm service hour totals before sharing publicly.
WK 1 Season-in-review content (service hour totals, highlights, philanthropy impact) · Confirm totals with Cynda first Kandyce / Carey
WK 2 Year-End Celebration announcement email to all members Amy / Maria
WK 3 Year-End reminder post (safety-compliant) + final senior farewell content Carey / Kandyce
WK 4 Year-End recap photos + season wrap post · Archive all Drive content · Handoff prep Carey / all team
Platform Priority
IG TT FB EMAIL
IG: 3–4x/wk · TT: 2x/wk · FB: 2x/wk · Email: 2 (announcement + recap)
End strong. Archive everything in Drive. Prepare the handoff document for the incoming VP Communications.
NCL Canyon Chapter · Social Media Calendar 2026–27 Page 9 · April + May 2027