Color Palette — Use Exact Hex Values Only
Navy
#000066
Primary
Pink
#CC6699
Primary
Black
#000000
Primary
White
#FFFFFF
Primary
Extended Blues (deep → light)
#40408C
#59599C
#7373AB
#A6A6C9
#F2F2F7
Extended Pinks (deep → light)
#D98CB2
#E3ABC7
#EBBDD4
#EDC9DB
#F7E8F0
Rule: Mix brights with deeper tones. Never lighten, darken, add transparency, or invent new tones. Brand should feel vibrant and fun — don't go all dark.
Typography — Max 2–3 Fonts Per Piece
Glamour Luxury
Display / Headlines
Thin · Light · Regular · Bold · Round
Arial — Body Copy
Body / UI / Logos
All chapter names on logos use Arial
Eyesome Script
Script Accent
Event titles, pull quotes — use sparingly
Luxurious Script
Alternate Script
Never for the letters "NCL"
Critical: "NCL" wordmark = Arial or Glamour Luxury ONLY. No script fonts on "NCL". No glow, shadow, gradient, or distortion on any NCL text.
Ticktocker® Trademark Rule
Ticktocker®
First use in any document: always include ® as a superscript — Ticktocker®
All subsequent uses in the same document: drop the ® — just Ticktocker
Never write "Tik Toker," "tick-tocker," or any other spelling variation.
All subsequent uses in the same document: drop the ® — just Ticktocker
Never write "Tik Toker," "tick-tocker," or any other spelling variation.
Logo Rules
- Use official artwork when available. Typographic NCL lockup as placeholder only.
- Canyon Chapter logo = NCL official logo + "Canyon Chapter" in Arial, matching the NCL logo color.
- Keep clear space ≥ x-height of the mark on all sides.
- Chapter themes (Saddle Up for Service) are temporary — must never read as a standalone logo.
- Never: gradients, glows, transparency, shadows, recoloring, stretching, cropping the logo.
- Never combine chapter name + graphic + NCL logo into a permanent fixed lockup.
Social Media Safety — 7 Absolute Rules
1
Never post full names of members, teens, or family. First names only.
2
No specific locations in advance (home addresses, school names, private venues).
3
No event times posted publicly before the event occurs.
4
No school uniforms or identifiable school imagery in posts.
5
Photo approval required — all member photos must be approved before posting.
6
No financial info — dues, donation amounts, or fundraising totals stay internal.
7
Post in past tense for events — photos and recaps only after events conclude.
Content Pillars — Every Post Should Fit One
Inspire
Mission moments, quotes, Ticktocker leadership stories
Inform
Chapter news, reminders, event recaps, deadlines
Celebrate
Milestones, service hours, philanthropy wins, seniors
Recruit
New member welcome, community outreach, why NCL
NCL's Four Pillars
Philanthropy
Leadership Development
Cultural Enrichment
Community Service
Strategic Plan 2026–2029
GROW
Empower excellence through innovation, leadership, and expansion
IMPACT
Align purpose to partnership and vision to results
CONNECT
Cultivate community, culture, and sustainability
Common Mistakes — Never Do These
✕Gradients, glows, or transparency on the NCL wordmark
✕Script fonts for the letters "NCL"
✕Off-palette colors as dominant — only approved hex values
✕More than 3 fonts in a single piece
✕Chapter theme + graphic + NCL logo combined into a permanent lockup
✕Emoji clutter, neon gradients, or generic AI design tropes
✕Pastel-on-pastel (low contrast) or all-dark color schemes
✕Posting any member info, event times, or locations publicly in advance