NCL Canyon Chapter — Annual Communications Plan 2026

National Charity League, Inc. · Canyon Chapter

Annual Communications Plan

2026 – 2027 Season

Saddle Up for Service

Prepared by

Natalie Lueders

Role

VP Communications

Season Kickoff

June 7, 2026

Submitted for

Board Approval

01

Executive SummaryOverview · Purpose · Scope

NCL Mission

"Fostering the mother-daughter relationship through an ongoing commitment to philanthropy, culture and leadership."

This Annual Communications Plan outlines the strategy, structure, and execution framework for all NCL Canyon Chapter communications during the 2026–2027 season. It serves as the operational roadmap for the VP Communications team, providing the board with clear visibility into how the chapter will communicate with members, engage the public, support philanthropies, and empower our Ticktocker^® leadership program.

Our Mission in Communications

Every piece of content we produce — from a social caption to a press release — must reflect NCL's mission, uphold our brand standards, and protect our members' privacy. We communicate with purpose, warmth, and consistency.

What This Plan Covers

Team structure & responsibilities · Communications channels · Content strategy & pillars · 12-month calendar · Event kits · Ticktocker empowerment · Social media safety policy · Success metrics & approval process

2026–27 Chapter Theme

Saddle Up for Service — a Western/cowboy aesthetic that brings energy and community spirit to all visual communications. Theme graphics are chapter-season-specific and are never presented as standalone NCL logos.

Board Approval Requested

This plan is submitted for board review and approval. Once approved, the VP Communications team will execute against this framework, reporting progress quarterly. Any major scope changes require board notification.

02

Strategic AlignmentNCL Strategic Plan 2026–2029

GROW

Empower Excellence

Recruit new Ticktocker committee chairs via targeted communications
Expand social media reach with consistent posting schedule
Develop reusable template library for scale
Train all Ticktocker social chairs on brand standards

IMPACT

Align Purpose to Results

Amplify philanthropy partners through storytelling content
Build brand awareness via press releases and media outreach
Measure engagement quarterly and adjust strategy
Strengthen chapter identity with unified visual brand

CONNECT

Cultivate Community

Warm welcome journey for all 2026–27 new members
Feature diverse classes, philanthropies, and mother-daughter pairs
Strengthen Ticktocker voice through empowered social chairs
Build M/D relationships through shared communications moments

03

Communications TeamRoles · Responsibilities · Reporting Structure

Name	Role	Class	Primary Responsibilities
Natalie Lueders	VP Communications	2031	Overall strategy, board reporting, brand standards enforcement, final content approval, team management, Drive organization, national liaison
Cheri Quigley	VP Comms Assistant	2027	Administrative support, deadline tracking, draft review, Ticktocker chair coordination, meeting notes, calendar management
Carey Gibbs-Hammill	Social / Video	2031	Instagram, TikTok, and Facebook posting; Reels and video content; Canva template creation; photo curation; hashtag management
Amy Jacobs	PR / Social Media	2032	Press releases, media outreach, community event coverage, committee chair support for event communications, story pitching
Kandyce Earley	PR / Social Media	2031	Content drafting, caption writing, philanthropy spotlights, Instagram grid curation, supporting Ticktocker chairs
Maria Raine	Calendar / SOS	2028	NCL chapter app calendar management, SOS communications, event reminder drafts, member-facing announcements
Lien Nguyen	Website Admin	2029/2030	Website content updates, photo gallery maintenance, public-facing page accuracy, national website alignment

📋 Reporting Structure: VP Communications reports directly to the Chapter President (Cynda Ontiveros, Class of 2028). All public-facing content is approved by the VP Communications before posting. Ticktocker chairs report through their respective Ticktocker VP (Robin Dudnick, 2029) with communications cc'd to Natalie Lueders.

Ticktocker^® Social Media Chairs by Class

Class	Social Media Chair(s)	Notes
Class of 2027	Stephanie Rue	Senior year — mentorship handoff to 2028 is a priority
Class of 2028	Sarah Tate / Katie Fennimore (via GLAs)	Coordinated through GLAs
Class of 2029	Leanne Heslop / Alexis Braun / Beth Henderson
Class of 2030	Kylene Sherer
Class of 2031	Annie Baker / Katie Hock / Yuko Porter
Class of 2032	Emily Civita / Tammy Roland / Nicole Hollins	Newest class — onboarding training required

04

Communications ChannelsPlatforms · Frequency · Audience

📸

Instagram

@nclinccanyon

3–4× / Week

🎵

TikTok

@ncl.canyon.chapter

1–2× / Week

👥

Facebook

NCL Canyon Chapter

2–3× / Week

✉️

Email

Chapter-wide blasts

Bi-weekly

📅

NCL App

Calendar / SOS

Weekly + Events

🔒 All public social media is subject to our Social Media Safety Policy (Section 07). Instagram, TikTok, and Facebook are public-facing. Email and the NCL App are member-facing (private). Content is calibrated accordingly — more detail in private channels, safety-compliant and general in public channels.

05

Content Strategy & PillarsEvery post maps to one of four pillars

✨

Inspire

Mission + vision quotes
Philanthropy impact stories
Mother-daughter moments
Ticktocker leadership spotlights
Gratitude and reflection posts

📢

Inform

Event reminders (safety-compliant)
Chapter news and updates
New member announcements
Deadlines and calls to action
Board announcements

🎉

Celebrate

Event photo recaps
Service hour milestones
Philanthropy wins and totals
Senior recognition spotlights
End-of-year highlights

🌱

Recruit

New member welcome posts
Why NCL / chapter values
Community outreach content
Recruitment season content (Jan–Apr)
"What is NCL?" intro content

📌 Rotation Rule: Content must rotate across pillars each week. No pillar should dominate more than two consecutive posts. Spotlights must rotate across classes, philanthropies, and family pairs — never feature the same family, class, or philanthropy repeatedly within the same month.

06

12-Month Communications CalendarJune 2026 – May 2027

Major Event Social / Email Philanthropy Admin / Planning

June 2026Kickoff

Kickoff Meeting (June 7, RSM Bell Tower)

RAD Camp Snack Drive launch

Welcome email to all members

Team training & onboarding

Season theme reveal content

July 2026Summer

Summer service spotlight series

Summer philanthropy content

Fall event kit preparation

Ticktocker summer check-ins

August 2026Back to Season

Season kickback / opening event

"New year, new service" content

Member welcome back email

Ticktocker chair re-engagement

September 2026Philanthropy

Philanthropy Fair or kick-off event

Partner spotlight series begins

Service hour milestone posts

Chapter calendar announcement

October 2026Community

Thankful Event (Andrea Clark, chair)

Fall philanthropy drive content

Thankful Event recap content

Member spotlight rotation

November 2026Gratitude

Thanksgiving / gratitude events

Food bank / FAM drive content

Gratitude content series

Year-in-service progress update

December 2026Celebration

Holiday / winter celebration event

Holiday philanthropy drives

Year-in-review content

New year preview email

January 2027Recruit

New Member recruitment season

"Why NCL" content series

Member testimonial posts

Recruitment email campaign

February 2027Recruit / M&D

Valentine's / M&D spotlight event

Mother-daughter pair features

Recruitment content continues

Valentine philanthropy content

March 2027Recruit / Culture

Cultural enrichment event

New member welcome countdown

Cultural spotlight content

End-of-season planning begins

April 2027M/D Tea · Seniors

Mother-Daughter Tea (Kim Diaz, chair)

Senior Recognition event

Senior spotlights & tributes

Tea event recap content

May 2027Year-End

Year-end celebration / pinning

Season wrap-up content series

Service hour totals post

End-of-year report to board

📌 Event-specific dates and locations are managed in the NCL Chapter Calendar App (Maria Raine). This calendar reflects communications timing only — all actual event details live in the chapter calendar. Social media reminders are always posted without specific times or locations per our safety policy.

07

Canyon Chapter Philanthropy PartnersOrganizations we serve and spotlight

All philanthropy partners may be identified by name in public communications. Content spotlighting philanthropies must focus on the organization's mission and impact — not on individual members' contributions. Rotate coverage across partners throughout the year.

Bell Tower / RSM Cares

Beyond Blindness

CASA OC

CHOC

Creative Kids Playhouse

Ecology Center

FAM (Family Assistance Ministries)

iCare Dog Rescue

Laura's House

NEGU

OC Harbors / Beaches / Parks

Operation Help-a-Hero

Park Terrace

Petal Pushers

Pretend City

RAD Camp (Rise Above Disabilities)

SF Solano Food Bank

Shea Therapeutic Riding

Special Olympics

The Teen Project

Working Wardrobes

National Partners

American Heart Association Alzheimer's Association American Red Cross Feeding America The Kindness Campaign

08

Social Media Safety PolicyBoard-Approved Rules — Non-Negotiable

All public social media posts must comply with all 7 rules below. No exceptions.

1 No full member names. First names only in any caption or post. Never tag members in photos.

2 No advance locations. Never post a venue, address, or school name before an event occurs.

3 No advance event times. Never post specific times publicly. Direct members to the NCL calendar app.

4 No school uniforms or identifiable school imagery in any post or photo.

5 Photo approval required. All photos with members must be approved by VP Communications before posting.

6 No financial disclosures. Dues, specific donation amounts, and fundraising totals are private and stay internal.

7 Post in past tense. Photos and event recaps may be shared only after events have concluded.

💬 Compliant reminder copy template: "Members, don't forget this week's events — check your NCL calendar app for all the details! We can't wait to see you!" — This model keeps excitement without disclosing times or locations publicly.

09

Content WorkflowDraft → Review → Approve → Publish

1

Draft

Team member or AI creates draft content and saves to Drive Review Queue

2

Review

VP Communications reviews for brand, safety policy, and accuracy

3

Approve

Approved content moves to "2027 Templates Approved" in Drive

4

Schedule

Carey schedules post via Canva or direct platform; Maria updates NCL app

5

Ticktocker® Social Media Chairs by Class

Ticktocker^® Social Media Chairs by Class